km : Cultural and Events News

Porsche has released a new 60-second spot to help drive sales of the new Panamera. As you might expect, Porsche is using its strong heritage to help promote a model that might be hard for some brand loyalists to grasp. You might remember that commercial a few years back for the Cayenne GTS, whose exhaust notes were portrayed as a sort of mating call for other, more thrilling Porsches where the company did something similar. Anyway, this try seems pretty successful because it if doesn't move more cars, it is at least very cool.

We won't explain the video because you can watch it below, but do take the time to also watch the "making of" to get a grasp on how much effort went into those 60 seconds. And are we crazy, or was that Jerry Seinfeld's blue 993?

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